Have you ever picked up a book about American 20th century furniture and marveled at the number of seemingly "non-furniture" items included in the pages? If you look around homes and estates originally furnished in the 1920s and 1930s you might see many of the same items stashed away in nooks and crannies. The same holds true for old movies. The next time you see a flick from the 1930s look at the backdrop. While it may the stylish streamline Art Deco of the period, more than likely it is filled with small, non-essential items like wall racks and magazine stands, smoking stands and sewing tables. Where did all of that stuff come from?

  It was the result of one of the most trying periods of American history - the American Depression of the late 1920s which lasted until after the Second World War. The great stock market crash of October 1929 was just the beginning. After that the country was plunged into a deep depression that brought poverty to many middle class working families and threatened the existence of much of American industry, including the furniture manufacturing and retailing industries.

  It became harder and harder, then virtually impossible, to sell a new dining room suite or a new living room ensemble to a newly impoverished family that could barely pay the rent and buy food. But there is always that small ember of burning desire to make small additions and improvements to the nest so the furniture industry came up with a new product line - the "novelty" furniture. Companies that could no longer sell the entire houseful of furniture found that they could help the housewife spruce up the dining room, not with a new suite but with a new novelty called the "teacart" or "tea trolley". True the form had been around since the early 1920s but it became popular after the crash. Not that American households served traditional hot tea in the English manner but the name gave the wheeled buggy a nice little touch of much needed class. And if a little class was good, many choices in the class were better. Major players like Stickley Brothers of Grand Rapids entered the novelty market offering as many as eighteen different finishes and decorative schemes for it line of "hostess wagons.' And they came with tray tops, extra shelves, folding handles and a variety of wheel arrangements as well as a number of names.

  The major center of the novelty industry was found in Chicago with its wide variety of manufacturers. One of the more innovative of the novelty makers was the United Table-Bed Company. They made their famous "Ta-Bed", a bed that folded up to look like a small breakfast room table. It was marketed as a multiple use product that "saves space, saves rent, perfectly combines in one piece of furniture the functions ordinarily performed by two." The Storkline Corporation turned out a line of inexpensive baby cribs and juvenile furniture while even the powerhouses of Chicago joined in the niche market. Tonk Manufacturing, finding the need for piano stools waning, turned to high chairs and music cabinets. Parlor frame maker Zangerle & Peterson turned to small tables and commodes and Kruissink & Brothers turned from oak bookcases to wall shelves.

  The great survivor of the novelty makers was Butler Specialty Company, formed in 1927. Butler specialized in magazine racks and wall shelves to survive the Depression, turning later to full size, high end furniture. Butler is still in business today offering a medium to high quality line of furniture.

<< Previous    [1]  2    Next >>